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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics, and inspiration to improve their results

Guide to Conversion Optimization 101

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More from MarketingSherpa Reporters

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Social Doubt: Beware the downside of social proof in social media marketing

March 8, 2018 — Social proof is a psychological dynamic that helps power some of the success that marketers see from social media.
Read on to learn some of its pitfalls and how to avoid them

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B2B Marketing: How a startup technology services firm quadrupled pipeline to $42 million

March 7, 2018 — A behind-the-scenes look at the fifth-fastest growing company in Massachusetts, the largest 100% dedicated ServiceNow consultancy  

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Optimizing Email Capture: 9-point checklist to grow your email marketing list by minimizing the perceived cost of opting in

February 27, 2018 — To help you get more opt-ins for your email list, here is a nine-point checklist for minimizing the perceived cost of the email capture.

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