MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
May 4, 2018
Voice-Over Coaching: Tips for improving external webinars, internal trainings and other content
May 1, 2018 — With the explosion of inbound content like webinars and demos, many marketers find that now they are the voice of the brand. We help you develop your speaking voice for more effective communication.
Selling and Marketing to Senior Citizens When Your Team is Very Different From the Customer
April 26, 2018 — Denis Mrkva shares what he has learned while leading a team that sells Medicare Advantage plans to older customers.
Marketing 101: What is website usability?
April 19, 2018 — Usability is in the eyes of the beholder. That which is easy to us isn’t always obvious to our customers. Today, we explore that topic and offer a little advice.
Join our thousands of weekly case study readers.
Enter your email below to receive MarketingSherpa news, updates, and promotions:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions
Get the latest case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions.
Download a free 54-page report to learn about our latest discoveries based on research with 2,400 consumers.
Email Testing: 7 tips from your peers for email conversion optimization
The Customer’s Perception Gap – How to bridge the dangerous gap between the results we want and the results we have
Denis Mrkva, General Manager, HealthSpire, a startup within Aetna, shares what he has learned while leading a team that sells Medicare Advantage plans to older customers.
