MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
December 8, 2021
Website Conversion Rates: KPI data and marketing examples from 17 B2B and B2C marketers
December 6, 2021
![The Power of Gratitude in Marketing: Communicating a mission, building a community, and creating a nonprofit from excess products [3 marketing case studies]](https://meclabs-images.s3.amazonaws.com/uploads/image_container/image/4545/Gratitude-Case-Studies-230-166.png)
November 22, 2021
November 17, 2021 — Before launching your next, new thing – look at all your campaigns and marketing assets, and ask yourself what has the biggest opportunity for improvement? Where can you get more bang for the buck?
November 15, 2021 — Take some elements from here, and some elements from there, and ultimately create something entirely new and powerful to better serve your audience and get results. To inspire your next great composition, this article brings you examples from Cisco, The Pedowitz Group, and an insurance broker.
Going Deep with your Marketing to Engage Consumers: Mobile, A/B testing, and PR case studies
November 10, 2021 — To help you wring greater results from the marketing tactics you already value, read on for examples from Shake Shack, FreeConferenceCall.com, and a retailer.
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